Sure, here's a refined and simplified version of the original title while retaining the essential product keywords: REDKEN Blondage Purple Shampoo | Neutralizes Brassy Tones | With Salicylic Acid | Cool Ash Blonde Toning | For Blonde, Bleached, Hig

Redken's Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system includes the Triple Acid Protein Complex to strengthen and increase hair elasticity, ensuring strong, bright blonde hair color with every use. Blondage is ideal for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace them with cooler, neutral tones. Using the products more frequently can achieve a cooler result.

The Blondage range includes a Purple Shampoo, Purple Conditioner, and Purple Hair Mask. The purple shampoo neutralizes brassy, yellow tones that can appear in blonde and highlighted hair, while the conditioner gently moisturizes and tones away brass. The anti-brass, purple toning hair mask transforms blonde hair for a cooler, brighter blonde tone in just 5 minutes.

For a complete toning system, Redken recommends using the Blondage products as a system. This will remove brass and unwanted warmth, moisturize, and add instant brightness to blonde and highlighted hair. Toning products deposit violet pigments that work to neutralize brassy yellow tones that can appear between salon appointments.

Redken's Blondage is now a stand-alone family of products, previously part of the Color Extend range. The brand has shifted its focus to sustainability, with priorities including reducing the amount of virgin plastic used in packaging and shifting to post-consumer plastic, cardboard, and aluminum. Additionally, 3-in-4 Redken haircare products are made in factories using renewable energy.

In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products. Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers.

When should you use Blondage? It's recommended for natural or highlighted blondes who want to tone brassiness. How often should you use it? Blondage should be used 2-3 times per week, alternating with the Color Extend Magnetics Shampoo and Conditioner.

In summary, Redken's Blondage Haircare system is a comprehensive toning solution for blonde and highlighted hair, featuring purple pigments to neutralize brassy tones and deliver a cooler, brighter blonde result. The brand's focus on sustainability and inclusive practices further enhances the appeal of this specialized haircare line.

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