Best Shampoo for Gray, White and Bleached Blonde Hair

From the manufacturer, the PURPLE shampoo gently cleanses, moisturizes, and neutralizes unwanted highlights from the first application. The hair is left soft and shiny, with radiant cold highlights for the purest white. The shampoo contains violet pigments that correct yellow and copper highlights, reviving the radiance of cool highlights with each use.

The main ingredients in the PURPLE shampoo are:

PURPLE PIGMENTS: These neutralize unwanted coppery yellow tones to revive radiance on cold tones.

EDELWEISS: This protects the hair fiber from free radicals, limiting yellowing.

WHITE MALLOW EXTRACTION: This extraction brings twice as much shine to the hair fiber.

The PURPLE mask is the companion product that enhances radiant cold tones while repairing sensitized hair.

The PHYTO'S PURPLE ritual consists of two steps: 1) the PURPLE shampoo and 2) the PURPLE mask.

The PURPLE shampoo gently cleanses, moisturizes, and neutralizes unwanted highlights from the first application, leaving the hair soft and shiny, with radiant cold highlights for the purest white. The violet pigments in the shampoo correct yellow and copper highlights, reviving the radiance of cool highlights with each use.

The key ingredients in the PURPLE shampoo are the PURPLE PIGMENTS, which neutralize unwanted coppery yellow tones to revive radiance on cold tones, EDELWEISS, which protects the hair fiber from free radicals and limits yellowing, and the WHITE MALLOW EXTRACTION, which brings twice as much shine to the hair fiber.

The PURPLE mask is the second step in the PHYTO'S PURPLE ritual, designed to enhance radiant cold tones while repairing sensitized hair.

product information: