REDKEN Acidic Bonding Concentrate: Intensive Hair Repair Treatment

Redken's Acidic Bonding Concentrate collection reinforces weakened bonds to help strengthen and repair damaged hair while also providing protection from color fading and breakage. The pre-shampoo bonding treatment is the most concentrated bonding care complex, delivering the benefits of bonding in one step with continued use. Formulated with citric acid, this salon professional hair care system is suitable for color-treated hair and is best for damaged hair.

The 4-step system with Redken's Bonding Care Complex from start to finish keeps hair at its optimal acidity, repairing strength and deep conditioning for stronger, shinier, softer hair. This pre-shampoo treatment should be applied on damp hair for 5-10 minutes and then rinsed before shampooing and conditioning with the Acidic Bonding Concentrate products.

The system provides instant results, repairing hair strength inside and out. It helps repair damaged hair for 2x stronger, 14% smoother and 90% more conditioned hair compared to using a non-conditioning shampoo. The Acidic Bonding Concentrate collection includes a sulfate-free bond shampoo, a sprayable light conditioner, a bond conditioner, a hydrating hair mask, and a leave-in treatment.

Healthy hair has a pH level between 4.5 and 5.5, but everyday exposures to elements like water and chlorine can cause damage by raising the pH to more alkaline levels. Acidic products with a lower pH help rebalance the hair's pH levels.

The Acidic Bonding Concentrate System is highly concentrated, so you don't need as much as a normal haircare routine. It's recommended to start with a dime-sized amount and adjust based on hair thickness, length, and preference. While the intensive treatment can be used with other Redken haircare ranges, it's best to use the system together for optimal results.

Redken is focused on sustainability, with priorities including reducing virgin plastic, using renewable energy in manufacturing, and providing informed consumer choices through Cradle to Cradle certification. The brand is also on a mission to ensure the hairdresser's chair is an LGBTQ+ safe space by offering free virtual on-demand education to hairdressers.

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