BOLD UNIQ Purple Toning Shampoo & Conditioner Set for Blonde, Platinum, Ash, Bleached, Grey, Ash & Silver hair

Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren't many areas of it that we couldn't offer expert advice on. We're big on helping our planet. For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we've dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan.

Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

Our Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash! This range was designed to work on all lightened hair, whether that be chemically or naturally. Our Violet Technology counteracts yellow, meaning unwanted yellow tones are banished with ease! This shampoo is easy to use & packs a punch, you really can maintain your color without the salon! An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!

This is THE product for keeping my blonde hair fresh, removing all yellow tones, says Calystabelle. Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh! says Mireya. Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits! says Emma. Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong! says Emily.

Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone. Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass! Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.

Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade. Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

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